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My Daily Rituals with Supercrush CEO and Co-Founder, Courtney Peters

My Daily Rituals with Supercrush CEO and Co-Founder, Courtney Peters

Introducing Courtney Peters - CEO and co-founder of Supercrush, a local, handmade hair accessory brand based in Vancouver, BC.

Supercrush is on a mission to make great hair super simple for busy women. Best known for their scrunchies, Supercrush creates super high quality hair accessories that are also ethically and sustainably made in Vancouver, Canada. Offering a diverse product line for women with all lengths and styles of hair, they've quickly become Vancouver's go-to hair accessory brand, and are contributing to the community in positive ways. Recently, Courtney and her team were able to raise over $20,000 for the Union Gospel Mission through their COVID-19 face mask fundraiser. In addition, Supercrush scrunchies are made from locally, hand-sourced materials and made locally. They package their products in materials that are reusable and can be repurposed. 

In many ways, Courtney stumbled upon entrepreneurship when she and a friend sat down one weekend to make their own scrunchies, and friends and family began asking for their own. Soon after, Courtney and her Mom Shelby co-founded the brand that would become Supercrush!

On a personal note, Courtney is one of our favourite people and we have loved watching her business soar.

We got the opportunity to sit down with Courtney (while she has a newborn, no less!) to ask her what the day-to-day looks like lately, and how she incorporates wellness into her life.


What does your morning routine look like? 

It's recently changed since becoming a new mom and no morning is quite the same. It typically looks something like this: Wake up to feed the baby, make a coffee, spend some quiet time reading my bible, eat breakfast, take my vitamins, create a daily checklist for everything that needs to be done and then get the day started! 

How do you take care of yourself?

Taking care of myself these days looks like an uninterrupted shower, making a healthy meal, going for a long walk with my husband (and leaving my phone at home!), and scheduling specific times in my day to spend quality time with my son.

What's one thing you do every single day?

I can't start my morning without coffee and I can't go to bed without washing my feet, lol.  

What are you exploring or learning about right now?

So many things! As a first-time Mom it feels like I'm learning something new everyday! But in addition to that, I'm learning how to balance motherhood and entrepreneurship. 

What is your relationship to health and wellbeing?

It's something that I've been prioritizing more the older I get. 

How do you like to unwind at night?

I love to take a bath (with wine!) and then watch an episode of my favourite show with my husband. 

As an entrepreneur, what have you turned to during periods of high stress of pressure?

For me, my most stressful moments of entrepreneurship come when I feel very isolated in my work. During these times it's always helpful to reach out to trusted advisors and friends to talk things out and gain wisdom from them. Something that also grounds me during stressful seasons is to take a step back, reflect on my why, and let that guide my decision making. 

As a new Mom, what healthy habits do you hope you can pass on to your son?

I'd love to help him develop a healthy relationship with technology (I try to be as intentional as I can with my phone use when I'm around him). My husband and I are also quite active so we'll definitely try to encourage a love of nature and play!

You can find Courtney and her business online @supercrush or supercrush.com.

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